Even though this design was highly influenced by Susan Sontag’s “On Photography”, we first designed the polaroid t-shirt merely looking for the beauty in the object itself. Quickly the design triggered us to analyze concepts such as instant photography, plastic-made, surprise effect, and many other polaroid tags. This technique to seeminglessly polarize light and instantly retrieve an image, in perspective, appears to have prophecized digital photography and its vertiginous massification. Nowadays all is expected to happen fast, and polaroids, even though analogue, are a great metaphor of our everyday life. A lot remains to be said on photography, but we will finish off with a quote from Diane Arbus: “A photograph is a secret about a secret. The more it tells you the less you know.”

 

N.º of prints: 51 (if your size is not available in the drop-menu then it’s sold out. Sorry!)

Price: 15 €